Freedom Makeup Product Review



If you’re a devoted lover of the trending high street makeup brand called Makeup Revolution, you’ll know that they recently released a sister brand called Freedom Makeup London. Many of Makeup Revolution’s products are popular because they are inexpensive and an excellent dupe for higher end brands such as Urban Decay, Too Faced, Nars and etc. Their newest brand Freedom Makeup is aimed towards the professional side of things, which is great for beginner/professional MUA’s who are looking to upgrade their skill set in an affordable manner. We were lucky enough to be given some products from their exciting and inspiring range. Will these products prove their worth? Let’s see how we get on…


Products: Eyebrow Pomade, Pro 12 Secret Rose Eyeshadow Palette, Pro Contour Stick
Price: £4 – £5
WhereSuperdrug | Freedom Makeup London.


Freedom Makeup is company dedicated to providing its consumers with high quality makeup products at an affordable price. In world where makeup is of most importance, it’s hard to find such a combination, which is why I respect the brand’s desire to allow everyone the ‘freedom’ to try out professional makeup. Freedom Makeup Products generally contain:Paraffinum Liquidum, Propylparaben, Silica, BHT, Talc and etc. It does state on their website that they do not test their products on animals, which means we don’t have to feel guilty about using them! The packaging isn’t all that luxe, but plastic and sturdy instead. However, the reflective silver combined with black do make the items look sleek and modern.


freedom makeup Eyebrow Pomade


My attempt to create fleek eyebrows using Freedom’s Brow Pomade.

If you’re a fan of Anastasia Beverley Hills’ Dipbrow Pomade and can’t afford to keep buying it every time it runs out, Freedom’s Brow Pomade is a plausible dupe for it and only £5. Freedom’s Brow Pomade’s comes in 11 shade options, which all have similar names to the shades of  Anastasia’s Beverly Hills’ Pomade. I chose the shade EBONY and had a difficult time choosing from the website and would recommend others to do this instore, before purchasing. The consistency of the pomade is very creamy which makes it is easy to apply, but the only downside of this is that it can be quite fiddly to handle. I had to take my time with applying the product to get it right as it I did not want it to smudge.The product was well pigmented, but I did wish it could have been more thicker. Though I only used a small amount of the gel like formula, it still managed to hold my brows in place. I was very happy with the results and I’m sure if I stick to practicing applying this product, I’ll soon be able to get those trendy bullet proof eyebrows everyone lusts for.

My Rating
Quality: 4/5
Value: 5/5
Results: 4/5
Overall score: 4/5



kim-kardashian-contour (1)

Ever since Kim Khardashian shared this picture of her envious contouring skills, everyone decided to jump on board of this beauty and invest in all sorts of palettes… As a beginner MUA the very thought of contouring is just too daunting, especially when you’re trying to learn how to do everything else! I chose Freedom Makeup’s Pro Contour Stick because it was only £4,  it didn’t look difficult to do and instead looked like the perfect solution to my struggle. The Stick has two ends: one for highlighting and one for defining.What I loved about the packaging of this product was that it actually came with illustration showing where to apply the product. I followed these instructions and found the creamy texture of the product easy to apply, this also made it easy to blend. The only downside of this was the lack of staying power, after I had blended the product it hardly looked like I contoured at all – everything had just rubbed away. This could have been because I didn’t choose the right colour – the product comes in three colours Fair, Medium and Medium 02. I am very tempted to try a darker shade and see the results from that. I think the product is definitely worth the price paid because the quality was okay.


My attempt to contour like Kim K using Freedom’s contour stick. Just to let you know, my eyebrows are also filled in with Freedom’s Brow Pomade!

My Rating
Quality: 3/5
Value: 5/5
Results: 3/5
Overall score: 3/5



If you’re a fan of Urban Decay’s Naked Three Palette, you’ll recognise the slight similarities between the colours.  This palette is £4 and is one of many from Freedom’s collection. What I loved about Freedom’s Pro Secret Rose Palette was the gradient of colours from a creamy white to a darker plum, with lots of browns in the mix. These are the sort of colours perfect for everyday use as they are more matte than shimmery. When applying I noticed that the colours were much more pigmented when I used my fingers, but were less so when using a brush. I had to also use quite a lot of the product before I could see visible results. Staying power was a big issue with this eyeshadow palette and would recommend a primer to help increase the products longevity. I wasn’t impressed with the results, but I wasn’t disappointed either because I loved the colours so much.

My Rating
Quality: 3/5
Value: 5/5
Results: 3/5
Overall score: 3.5/5


Overall, I really do like these products and would recommend them to a friend. I would have loved them if I had chosen the right colours for my skin tone, so be wary to test them out before buying. For anyone looking to practice their makeup skill, this brand is the way to go. I think it is important for people to try mastering the skill before splurging on high end products, and I definitely see myself using this brand in such a way. I do think the best thing about this brand is the pricing!

Have you tried Freedom Makeup? Let us know if you have in the comments below.

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