Blake LDN | Design Love Affair

“Blake’s mission is to create contemporary designs using only the best materials and utilising quality craftsmanship” – Alice Ashby

It’s that time of year again when we start pulling out our winter coats, thick socks and knits and try our best to stay warm. Have you been feeling like you need a refresh of your for your autumn wardrobe?  Well I think I may have found the perfect Autumn refresh for you. Not only does it encase everything you’ll be looking for but it is just so cool and stylist that you won’t be able to stay away!

Alice Ashby: Founder and Creative Director of Blake London
Alice Ashby. Photography by

Introducing your new love affair Blake… Blake LDN. The effortless and chic knits along with the exceptional craftsmanship will make your heart melt at first glance. We can’t believe we’re saying this but it truly is love at first sight.

Name: Alice Ashby
Location: London
Brand: Blake LDN
Expertise: Knits
Price Range: £55-£375


The Knitwear designer graduated in 2008 from Central Saint Martin’s and interned for the likes of Alexander McQueen, worked as an assistant knitwear designer for Rag&Bone and then went on to co-find North Circular – a luxury british knitwear label. So to put it plain and simple she is all over this.

The brands look and feel can be defined as “Contemporary wearable knitwear, with a clean understated aesthetic.”  Which to me perfectly encapsulates the brand along with their trademark piece being “the colour block sweater”. Each range revolves around a particular colour to make each and every collection pop and add to the aesthetic appeal of these deluxe knitwear garments.

The Brand itself I believe is beautiful and a must have for the coming cooler months. Each Knit has the look and feel of something unique, well thought of and that signature item that should be in your closet for those days when you just want to throw on something and go grab a coffee. Not only do you get exceptional quality from a brand that wants to pride itself on its British aesthetic but a brand you can pretty much wear all year round as hell!

Head down to London boutiques to check out Blake LDN’s latest collections and take a piece of the love affair home with you!

Blake LDN

Published by India Watson

I am a 25-year-old Australian travelling the world a tiny bit a time. Offering advice, tips and blogs to Countries I visit. I love to explore culture, taste food and indulge in fashion. My current Location Mexico

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